What would a maintenance plan program earn you?

How the calculator works

Five inputs. Active customers is the list you already have. The share you could enrol in year one defaults to 15 percent because a default has to be something; it isn't a benchmark, so move it. Monthly plan price and included visits per year describe the plan. Average extra work sold per visit is the one owners leave out.

The two lines run on different clocks. Plan revenue grows with the price you set; add-on revenue grows with the work you find while standing in front of the equipment. Push the extra-work slider up from its $60 default and watch which line carries the total. That is the argument for putting visits inside the plan rather than selling a billing-only membership.

How to price a maintenance plan

There are three structures, and picking one is most of the work of deciding how much to charge for a maintenance plan. Billing only charges a card on a schedule with no visits. Billing plus visits adds a visit schedule worked out from the enrolment date. Recurring invoice sends a branded invoice instead, for customers who pay by bank transfer, direct debit or cash.

Then anchor the price to the visit, not to what competitors advertise: take what you'd charge for the visits the plan includes, discount it for a year's commitment, and divide by twelve. Service agreement pricing built that way survives the question “what am I actually getting?”, because the perks appear on the signed agreement. HVAC maintenance agreement pricing is the clearest case: two tune-ups a year is a cost you can point at.

Monthly is easier to say yes to and gives you the smooth revenue line. Yearly collects up front and removes twelve chances for a card to fail. Templates for HVAC, plumbing and electrical pre-fill all of it. The service agreement billing page has the mechanics.

What changes when the revenue is recurring

The total matters less than its shape. Recurring revenue for field service companies changes three things at once. Cash flow stops being a sawtooth: the same money arrives on the first of every month whether or not anything broke.

The schedule fills its own shoulder months, because every member is a visit you get to place. The calculator's last output is that number, and those visits have to be absorbed by the technicians you have. And a member sees you before anything goes wrong, so the breakdown call is no longer the first call.

Running the plan once you've sold it

Four things have to happen for every member, and none of them by hand. The customer signs a digital service agreement before billing starts, from a template you edit under Settings, and the signed copy is stored on their record. The card is charged through your own Stripe account on each renewal date, with the receipt sent and the money landing in your account.

Visits run on their own schedule from the enrolment date, appear on the Schedule page for you to mark complete, and download as a calendar file. At 09:00 in your business timezone you get an email listing tomorrow's visits. The member gets a portal showing the plan, the perks and the billing. All of it is in the documentation, and if you run ServiceM8 the due visit also becomes a job card.

Questions owners ask